The psychology of trading is impossibly counter-intuitive. You buy when the stock is going up, because you think it's now safe to invest, but with this mindset you will inevitably buy the top. When it crashes you will sell disappointed and then realize your loss. Even when you make a smart move and sell for a profit, even double, triple, 10x your investment, you'll watch the price go higher and wonder what if? In this scenario a loss is easier to handle emotionally, even though your account is happier. You must trust and believe when others do not. And doubt when others believe. The only winner is the patient contrarian. The game is not for your enjoyment, it's for your account's.